Mission and Values

We help parents stay positive, creative, inspired, organised and motivated while raising healthy and smart kids

Our Vision:

Build the most engaged community of parents in the world.

HowApp is dedicated to helping parents stay positive, creative, inspired, organised and motivated while raising healthy and smart kids with the help of our community, content and tools.

Our Mission: 

Bring high-quality childhood education to every family around the world. 

Our long-term goal is to be the go-to platform for parents - a scientifically-reliable source of information and tools. We want to address all aspects of family childhood education: social, emotional, intellectual and physical development.

Our Values:

HowApp is committed to providing an environment of mutual respect, where equal opportunities are available to all collaborators and team members.

Creativity

Inspiring creativity is at the heart of our mission. In all of our work, we believe in innovation, seeking out different perspectives and searching for better ways of doing things.

Collaboration

It takes creativity, diversity and expertise to fulfil our mission. We are at our best when working together and supporting each other.

Passion

We follow our passion. We use our drive and believe in childhood education to energise, engage and inspire one another, through our products, community and work.

Compassion

We help our parents understand their children’s individual needs and unique challenges. We do that with empathy, respect and understanding.